INDUSTRY:
F&B - Online Food Ordering
COMPANY:
JUSEAT.IN
YEAR:
2010's
EXPERIENCE:
GRAPHIC, WEB, UI-UX DESIGN
JustEat.in
about.
At JustEat India, I led the design efforts across both tech and marketing teams to align the global brand identity with the Indian market. I was responsible for designing the UI for web and mobile platforms, email campaigns, app assets, and marketing collateral. Collaborated with the CTO, Sales, and Marketing heads to ensure cohesive communication design. Oversaw a creative team including designers, programmers, and content writers.
• Created responsive HTML/CSS-based pages for new features and promotional content.
• Contributed to E-CRM and affiliate marketing campaigns through visual strategy.
• Designed digital and offline assets, including banners, vouchers, signage, and menu cards.
• Also represented India in online design workshops with global JustEat teams.
challenge.
One major challenge was adapting the international brand design to resonate with the Indian customer base while maintaining consistency across platforms. The site required better UI/UX to increase conversion and usability on both desktop and mobile. Ensuring fast delivery of creatives for weekly emailers, festive offers, and affiliate partnerships was time-sensitive.
• Balancing brand aesthetics with measurable results in sales campaigns required strategic design thinking.
• Offline restaurant branding elements had to align with digital campaigns, needing multi-channel consistency.
• Mobile UI needed optimization for a rapidly growing user base across Android and iOS.
• Another challenge was collaborating across departments under tight deadlines.
• Handling real-time feedback from multiple stakeholders also demanded adaptability and precision.
results.
• Achieved noticeable improvement in weekly user engagement and order volume through targeted design-driven newsletters and app banners.
• Increased app and website conversions with improved mobile UI and faster loading pages.
• Sales rose during festive seasons with well-timed promotional graphics and campaign visuals.
• Created a recognizable local visual identity for the brand, driving user trust and loyalty.
• Signage and co-branded restaurant assets enhanced JustEat’s offline presence.
• Affiliate campaign designs contributed to measurable growth in user acquisition.
• Streamlined communication design led to better internal coordination and faster delivery.
• Design impact was recognized by leadership and leveraged across regional marketing initiatives.
testimonial.
Sharath brought a deep sense of design clarity to our fast-moving food-tech environment. His creative leadership and execution across Tech, Marketing and Sales, and on-ground brand activations directly impacted user engagement and conversions. A dependable designer with sharp instincts for both product and brand.
Ritesh Dwivedy
Founder & CEO
