INDUSTRY:
Hospitals and Health Care
COMPANY:
Founders Health
YEAR:
2010's
EXPERIENCE:
Graphic, Web Design
Founders Health
about.
I was brought on board to shape the brand identity for Founders Health, a newly formed entity after the merger of two medical billing companies in the U.S. My responsibilities covered a wide range of design work — from creating the logo and visual identity to building a fully responsive website and marketing materials that aligned with the brand’s values and the healthcare industry.
Scope of Work
Designed the logo, color palette, typography, and brand guidelines.
Developed marketing and communication collaterals including whitepapers, business proposals, pitch decks, and internal event creatives.
Reimagined and built the company’s website (HTML + CSS), ensuring a fluid, responsive layout across devices.
Created internal communication posters to motivate staff and foster company culture post-merger.
challenge.
Entering the healthcare/B2B billing domain was new territory. The biggest challenge was translating a routine, process-driven industry into a brand that felt modern, clean, and human — without losing the trust and clarity expected in healthcare. The founder emphasized a minimal, functional, and corporate-friendly aesthetic. Multiple iterations and deep collaboration with the U.S.-based founder and India-based teams helped in crystallizing the tone.
Additionally, the website required both design and code, which I executed independently using fluid responsive techniques with HTML and CSS.
Website: https://cutt.ly/frOcSC9c
results.
The refreshed brand identity was well-received by stakeholders, and used across all channels post-merger.
Designed internal campaigns (posters, event banners) to boost morale among employees whose roles were repetitive and process-heavy.
Enabled the internal team and company to pitch more confidently with professionally designed decks and brochures.
Helped position Founders Health as a credible, modern medical billing partner for new business outreach.
testimonial.
We were on the same design wavelength from day one and instantly aligned with our vision. Sharath brought our ideas to life with clarity and purpose. Delivering minimal, thoughtful designs that perfectly captured our brand approach.
Baptiste Barrandon
Founder & CEO
